Business And Professional Services
Croisette Knight Frank
Croisette Knight Frank, an organization that serves as a real estate advisor, renovated its new headquarters and revealed its newly designed office space in June 2023.
Creative herringbone flooring serves as the foundation for the energetic office space. This flooring was used over conventional wooden planks because the company wished to create a unique and inspiring workspace for employees and visitors.
“Classic elements such as wood and herringbone are extremely beautiful, and although herringbone flooring can be seen as traditional, with the addition of a color that stands out, it reflects who we are in the real estate industry,” says Per Svensson, CEO and Founder of Croisette Knight Frank
Per sees the office as a place that should provide energy and job satisfaction while contributing to cohesion and brand building. The goal was for visitors to leave with a lasting impression.
“Croisette’s brand color is bright pink and this needed to be mirrored in the interiors. We conducted a workshop in which we invited the Croisette team to envision who they would be and used our client collab strategy to map out their desired ambiance for the office.”
— Katya Högberg, Tengbom Architect
Croisette Knight Frank’s commitment to long-term thinking, high performance, and innovation is reflected in the new office environment. Recycled furniture, thoughtful design, and the bold infusion of pink throughout the space creates a stunning and productive atmosphere.
The creative process behind this transformation involved working with architecture firm Tengbom. “Croisette’s brand color is bright pink and this needed to be mirrored in the interiors,” says Katya Högberg, Tengbom Architect. “We conducted a workshop in which we invited the Croisette team to envision who they would be and used our client collab strategy to map out their desired ambiance for the office.”
Reflecting on this, Per says: “It was an extremely fun process where we created a personalized identity that would mimic our brand. Based on this, Tengbom started sketching and came up with a concept. ‘Power Pink Please’ was the result.”
The decision to work with the untreated herringbone floor allowed for a wide range of color choices. The result is a floor featuring six different shades, three of which are various pink tones. The nuances of pink in the interior and on the floor have been a hit with both employees and visitors.
Croisette Knight Frank’s new office environment has not only been an internal success, but has also garnered positive reactions from customers. The space is designed to host internal and external events in parallel with work, creating a vibrant ambiance. In line with the theme, pink jackets are lined up in the hallway, ready to be worn by anyone looking to blend in.
A member of staff passing through the office even said: “I didn’t like pink before, but now I’ve even started buying pink clothes. This space is fun and happy.”
“You do feel happy when you arrive here,” says Nicole Anderberg, Event Manager and Marketing Coordinator who project managed the office move. “Our previous office was not as pink, but new and existing offices now want the same look and feel that we have. I also like that the herringbone floors extend up the wall.” Per sums up his first impression of the new office space. “Wow was probably the spontaneous first feeling,” he says.
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